On 24th of March, the international PR Agency “Open2Europe” staged again its famous Speed-Shopping Event in Salon Hoche, Paris. Around 210 Journalists from all around France visited EASY BREAD and had the chance to learn about the new brand EASY BREAD and its easy, convenient bread maker for bread capsules.
Created and hosted by Open2Europe, Speed Shopping™ is an original and continually evolving event dedicated to the media (print, television, radio, websites and blogs). With its name inspired by the famous ‘speed dating’, the aim is for journalists and bloggers to discover a maximum amount of new and interesting products in a minimum amount of time.
Speed Shopping is a media event which takes place twice a year. Throughout the day, company experts can showcase their new consumer products and present their key features to both the generalist and specialist media, who can then test out the products, filling them with inspiration and ideas for their shopping pages, features and seasonal pages (Christmas, summer, back to school…).
EASY BREAD was happy to take part in this years event and wants to thank all journalists and visitors for their time and their interest.
(Source: EASY BREAD)